The Emerging Markets: What’s Next

Take a tour of ever-morphing landscape of the most important emerging markets and find out what to expect in the next 5-7 years. Understand their common sets of drivers of – and brakes on – growth, and how to think strategically about their evolution. What are the guiding principles for working in these markets, and the pitfalls to avoid?

Selected Key Concepts:

  • Learn a framework to evaluate your best opportunities
  • Orient to the surprising group of the fastest growing countries to 2020
  • Most innovations will come from emerging markets
  • Understanding the 1 billion new emerging market consumers
“Only an economist, anthropologist, and public health expert, sinologist psychologist could weave such a cogent tapestry from a thousand different intellectual threads.”

David Judson

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