For 10 years Mary has led extensive ethnographic research into the future of the Chinese consumer and created the first generational profile of this consumer across five generations.
Now, she shares her evidenced-based insights and gives you a strategic framework for understanding—and capitalizing on—the game-changing behavioral shifts to come in the decade ahead.
Selected Key Concepts:
- History and Five Stages of Development-From 1949 to 2030
- Generational Consumer Differences-Drivers, Trends, Challenges
- Circles of Influence- Cultural, Regional, Global
- Brand Utilitarian Conundrum
- Surprising Truths
- Outlook over Next Decade
“Your Chinese generational presentation was brilliant and very enlightening!”
“Your framework and research to understand the changing Chinese consumer is exactly what we needed to get back on course.”